Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, Likes, and More

Today Facebook begins the roll out of "Page Post Targeting Enhanced" allowing Pages to target their posts to segments of fans with certain genders, ages, and other characteristics so they can tailor market messages to specific audiences. For example, a business could tell teens they've got "swag" while telling adults they're "reputable". Until now, Facebook Pages could only target posts to fans of certain locations and languages, but the social network just told?some?admins that the new targeting options are opening to a select number of Pages today and will roll out to all Pages over the next few weeks. The tool could make Pages even more useful to marketers and convince them to pay for ads to buy additional fans.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/NCvtCdNToSg/

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