Google, Facebook, Twitter fight 'bad ads'

Google, Twitter and Facebook have joined other online advertising companies to combat ads with links to viruses and other malware.

Google Inc.? ? Google Inc. Latest from The Business Journals Climate Corp. raises millionDBJ Tech Watch for Thursday: Domain grab, Apple, Yahoo, Google Sunnyvale sets construction record Follow this company , Facebook Inc.? ? Facebook Inc. Latest from The Business Journals Feds warn: Stop muzzling employees on FacebookDBJ Tech Watch for Thursday: Domain grab, Apple, Yahoo, Google How to turn social media followers into revenue Follow this company and Twitter Inc.? ? Twitter Inc. Latest from The Business Journals Feds warn: Stop muzzling employees on FacebookDBJ Tech Watch for Thursday: Domain grab, Apple, Yahoo, Google How to turn social media followers into revenue have joined an alliance of online advertising companies that is trying to protect consumers from "bad ads" that may contain links to viruses, spyware and other malware.

The new Ads Integrity Alliance in a press release on Thursday said its members have already been fighting such abuses but by banding together will be more effective.The alliance is led by Maxim Weinstein, executive director of StopBadWare, a nonprofit focused on protecting consumers from such online abuses.

"No one can address Internet-scale threats on their own, so we're bringing together industry leading organizations to tackle the problem collaboratively," Weinstein said in the announcement.

Eric Davis, global public policy manager at Google, said, "Bad ads, such as those that facilitate malware distribution or deceive users, diminish the online user experience and threaten trust in the Web."

Click here to read the press release about the Ads Integrity Alliance.

Written by Cromwell Schubarth. Contact him at cschubarth@bizjournals.com or 408.299.1823.

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