Flyer Printing and Newspaper Advertising ... - Business Services

According to the Wikipedia, a flyer is an advertisement used by small business as a ?small scale method of community communication.? Although this may be true for some business owners, flyers are capable of doing a lot more work than they are given credit for.

Did you know that a full color flyer can be used as a newspaper insert and distributed to the zip codes of your choice? Did you know that you can easily turn a flyer into a door hanger by folding the flyer and stapling a rubber-band to the corner of it? Did you know that the average newspaper insert or flyer typically remains in the home for up to four days?

Although you may only target a small demographic of potential customers, your flyers have potential to be alot more than a ?small scale? marketing campaign. Many restaurants and retail stores depend almost entirely on menus or brochures to advertise and promote their products. Some takeout restaurants use as many as 10,000 flyers or menus every week and depend on their performance to generate revenue. The importance of flyers extends to other industries as well ? automotive, furniture, medical, grocery, etc.

Flyer and Insert Usage ? The Facts

• 57% of adults who look at flyers or inserts prefer to receive ads on Sunday
• Adults overwhelmingly prefer to receive ads on regular sized paper (8.5?11)
• 61% of adults prefer to receive ads on glossy paper
• 65% of adults list newspaper as their preferred source of receiving flyers
• 60% of adults who visited newspaper website still prefer printed flyer over online ad
• 53 % of adults used newspapers to make a purchase decision in previous 30 days

Source: Consumer Usage of Newspaper Advertising Report. Prepared by Mori Research

Now that much of the initial digital-age dust has settled, and it is clear that the world is still using both print and digital media on a regular basis, it may be time to rethink your business? advertising strategy. Flyer printing is more affordable than ever and one of the most cost-effective and proven methods of advertising available. Full-color printing on glossy paper is what your potential customers demand ? and now you can print full-color advertisements for less than four cents per copy. By utilizing both digital and print advertising vehicles your business will generate more revenue and cast a wider net.

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